ABOUT NIRVA
Nirva is building the first AI fashion accessory for your mind — a necklace or bracelet that privately listens only to the wearer to enable proactive journaling, emotion tracking, and life coaching. Think Oura Ring for your Mind.
Backed by Lightspeed and South Park Commons, recognized at CES within 90 days of founding, and launching in the U.S. this fall. Co-founders bring backgrounds from Meta Reality Labs (Quest, Ray-Ban glasses) and 7+ years in the fashion industry. We're building a movement toward conscious, mindful living — and we need our first marketing leader to help define and own that story.
THE ROLE
You'll be marketer #1 — the person who defines how the world first meets Nirva. You'll own brand narrative, launch strategy, channel execution, and agency coordination, working directly with the co-founders and inheriting the full marketing budget and a product category no one else has built before. In your first three months, you'll hire marketer #2 and #3 and build out the marketing team from scratch.
WHAT YOU'LL OWN
Category & brand narrative — define what Nirva is, who it's for, and why it matters across every channel and format; build trust- and privacy-first messaging that turns skeptics into advocates.
Launch strategy & pre-orders — architect and run the pioneer program, waitlist, and phased public launch: pre-orders in July, public launch in September 2026.
Multi-channel growth — own paid acquisition (TikTok, Meta), organic social, UGC, KOL/influencer programs, email/SMS lifecycle, and community. Primary audience: ~70% women across wellness and optimizer segments.
Agency orchestration — direct KOL, UGC, paid, and creative studio agencies as the single internal owner.
Product marketing — own positioning, pricing communication, and app/feature storytelling alongside the product team.
Measurement framework — build and own CAC, ROAS, conversion, and retention tracking from the ground up.
Team building — hire marketer #2 and #3 within three months, and define the org you're building toward.
WHAT WE'RE LOOKING FOR
Must-haves
5–8 years in consumer marketing, with hands-on launch experience — not just strategy oversight.
DTC / direct-acquisition fluency: Meta (Instagram), TikTok, UGC, email/SMS, paid acquisition.
Early-stage startup experience; comfort operating as a team of one with no playbook.
Premium brand sensibility — you know instinctively what off-brand looks like.
Experience managing external agencies (KOL, UGC, creative, paid).
Based in SF or willing to relocate; on-site 4 days/week (relocation support available).
Strong signals (nice-to-haves)
Background in wearables, consumer health tech, or wellness — Oura, Whoop, Calm, Headspace, Peloton, and the like.
Experience building community from zero, not just managing an existing one.
Comfort with AI-native tools, UGC workflows, and modern digital tactics.
Product marketing fluency — can explain features without sounding like a spec sheet.
Category-creation experience, or new-market launches where you had to educate before you could convert.
COMPENSATION
Compensation — $200K–$300K + equity, level-dependent.
Location — San Francisco; on-site 4 days/week, relocation support available.
Launch — pre-orders July 2026, public launch September 2026.
TO APPLY
Send a short note on why this role fits you, plus anything you've made — a social account you've grown, a community you've built, content you're proud of — to info@nirva.life. Links beat résumés.
